National Brand Advocate, Natural Food and Grocery

Darum lohnt es sich

• Lead, create and execute integrated distribution strategy and growth plans designed to secure sustainable brand growth. • Create and execute brand and item launches to help meet each brands' sales and profit goals • Secure, analyze, and synthesize marketplace data from multiple sources, identifying and applying key trends to branding and marketing decisions. • Anticipate and monitor the brand(s) health, proactively addressing challenges and seizing opportunities to course correct. • Work in tandem with regional sales teams to forecast, set and analyze key performance indicators (KPI’s), and apply learnings to brand recommendations. • Identify new channel opportunities and work closely with product/brand/channel management to build brand presence and brand recognition through expanded distribution. • Provide brand guidance and clear direction (written and verbal) to peers and stakeholders to help elevate our sales and distribution efforts. • Ensure all work is created up to our quality standards and follows our brand guidelines. • Be the organizational center for the brand and sales team - manage project timelines, budgets, protocols, process tools, etc. • Brand champion and expert while ensuring brand integrity in all respects. • Contribute to annual brand planning process. • Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables. • Utilize category insights to identify growth opportunities and drive sales and marketing initiatives. • Collaborate with sales team to determine specific strategies for clients. • Increase product/brand sales and market share. • Represent the company and provide support as needed at various trade shows and conventions.

Requirements • Minimum 3 years client management experience in CPG / Natural. • Experience developing CPG / Natural brand strategy • You must be a self-starter with initiative and drive, capable of executing rapidly with limited strategic direction. • Ability to work under pressure and adhere to tight deadlines while never sacrificing quality. • Excellent verbal and written communication skills and the ability to work well with individuals across a variety of functions. • Demonstrated knowledge of how to successfully navigate the local and national distribution networks and proven knowledge of the retail landscape. • Previous experience in managing and leading regional/national teams (or equivalent). • Experience planning, executing, and reporting progress against key initiatives. • Strategic/critical thinking skills. • Written and oral presentations skills. • Cross-functional project leadership experience or ability. • Understanding of retail and distribution analytics. • Strong research and analytical skills. • Financial acumen. • Budget management skills. • Creative problem solving. • Proficiency in MS Office Suite including Excel, PowerPoint, Outlook, Teams, etc.