Darum lohnt es sich
Responsibilities
• Map the FMCG (Fast-Moving Consumer Goods) category and subcategories landscape, and define priority segments to be developed in collaboration with partners. (Note: For this role, the FMCG category is primarily focused on Food, Beverages, and Nutrition segments.)
• Build the FMCG category and a clear roadmap to manage long-tail partners.
• Plan, execute, and maintain category performance, ensuring all KPIs are met.
• Identify potential high-value partners, build compelling onboarding solutions (including business model suggestions, creator affiliation, partners education), and set up their strategic mid- and long-term account plans, focusing on accelerating revenue generation and sustainable business growth on the platform.
• Work cross-functionally with internal teams and external service vendors to help partners with content on the platform.
• Own internal projects to contribute to the FMCG ecosystem as a whole (including campaigns, product launches, B2B marketing).
• Come up with initiatives to continuously improve competitiveness advantage.
Qualifications
Minimum Qualifications:
• 1+ years of experience in Business Development, Account Management, or a familiar field.
• Strong network of German FMCG partners and strong knowledge of the German FMCG industry landscape, consumer demands, digital evolution, and mobile transformation.
• Strong interpersonal skills, excellent communication and negotiation skills, logical thinking, and analytical skills.
• Customer service orientation and experience working in a client-facing capacity.
• Strong sense of social content (livestream and short-video is a preference).
• Fluent in German to ease communication with German stakeholders.
Preferred Qualification:
• Experience working with e-commerce brands, retail media, or marketplace advertising is a strong plus.
