Marketing Manager – Foodservice DE/AT

• Plan, coordinate, and implement target-group-specific marketing campaigns for the foodservice market
• Develop relevant messaging for restaurants, catering businesses, and other foodservice partners
• Monitor market trends, developments, and competitor activities, and derive recommendations for action
• Develop and implement go-to-market measures for product launches and relaunches
• Conceptualize and manage POS materials, flyers, newsletters, and sales collateral
• Plan, organize, and support trade fairs, events, and training sessions
• Coordinate and support the Planted food trailer at events and activations
• Support Key Account Management and the field sales team with marketing and sales materials, as well as customer-specific activations
• Plan, manage, and monitor the foodservice marketing budget
• Collaborate with Sales and global teams in Brand Marketing, Product Management, and PR

Requirements

• 2–5 years of professional experience in marketing, ideally in the food, FMCG, or lifestyle sector
• Strong passion for food and beverages, with a good feel for brands and trends
• Independent, structured, and hands-on working style
• Ability to drive tasks forward independently
• Strong organizational and communication skills
• Team player with the ability to maintain an overview while managing multiple projects simultaneously
• Confident and personable presence, with enthusiasm for building new relationships and expanding the network
• Strong written and spoken German and English skills
• Proficiency in MS Office, particularly Outlook, PowerPoint, Word, and Excel
• Class B driver's license

Core Competencies

Demonstrates expertise in planning and executing targeted marketing campaigns for the foodservice market, with strong skills in market analysis, budget management, and cross-functional collaboration. Proficient in developing marketing materials and supporting sales initiatives while maintaining effective communication in both German and English.

Highest-signal resume keywords

• Marketing Campaign Development
• Market Trend Analysis
• Budget Management
• Cross-Functional Collaboration
• Bilingual Communication

Hard Skills

• Marketing
• Market Analysis
• Project Management
• Budget Management
• Content Development

Soft Skills

• Organizational Skills
• Communication Skills
• Team Player
• Relationship Building
• Independent Working Style

Certifications & Qualifications

• Class B Driver's License

Industry Keywords

• Foodservice Market
• FMCG
• Lifestyle Sector
• Brand Marketing
• Sales Collateral

Tools & Technologies

• MS Office
• Outlook
• PowerPoint
• Word
• Excel